Factors Influencing The Organic Food Market - 6312 Words

The organic food market in the US has reached new heights, with retail sales in 2010 totaling $26.6 billion; this represents a significant increase from $6.1 billion just ten years earlier (Dimitri, 2012). Organic production includes food that is grown without pesticides, chemicals, growth hormones, or genetically modified organisms (GMOs). Consumers, once buying mainly organic fruits and vegetables, have recently indicated a strong interest in a wide range of organic products, such as milk, eggs, packaged products, and other manufactured goods. Consumers buying behavior when purchasing organic food products can be determined or influenced by various personal and environmental factors. Personal factors relate to motivational, cognitive and affective processes in which psychosocial variables such as attitudes, norms, self-efficacy, skills and their underlying beliefs play a crucial role (Verbeke, 2008). Numerous factors associated with a person’s physical, social and econom ic environment can further encourage or inhibit behavior change (Verbeke, 2008). Product labeling and advertising can also have an impact on the consumers buying behavior of organic food products and can affect the consumers’ knowledge, attitudes, and decision making. Consumers want information to help them enjoy food, achieve a better diet, avoid allergens, or to know origin, ethical and technological conditions under which the food has been produced or processed. Personal factors such as health,Show MoreRelatedThe Value of Market Auditing Essay1211 Words   |  5 PagesAssess the value to small businesses of carrying out marketing audits. Illustrate your arguments with reference to an existing small business of your choice In this essay I will be assessing the value of Market auditing for small businesses using the firm Abel and Cole as a model. 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Gerber has a significant presence in the baby consumer products arena, being that most companies that carry baby products typically carry Gerber baby food (Wilmer, Cutler and Pickering, 2017). The second and third place slots were held by Heinz and Beech-Nut. In an effort to secure a more solid consumer market share, Heinz decided to pursue the purchase of